Tag: Twitter

What Do Consumers Really Think? It’s In The Eyes

May 7th, 2018 | ACA Team, Association of Canadian Advertisers

Like with so much of the marketing industry, advancements in technology have brought profound changes and improvements to the field of market research in the past few years. Some of that technology and improvements were the focus of a recent ACA webinar presentation by Aleksandar Simic of EyeSee Research, which specializes in eye-tracking and facial […]

Read More

How To Make Sure Your Brand Excels at Conversational Marketing

February 7th, 2018 | Russ Ward, Massively

As marketers, we are constantly faced with new developments in technology and shifts in customer behaviour which require us to learn new things and change the way in which we do our jobs. I’ve written previously about why chatbots need to be part of your marketing strategy and when chatbots are at their best. Recently, […]

Read More

How To Build A Better Second-screen Experience With Twitter

December 6th, 2017 | ACA Team, Association of Canadian Advertisers

When marketers think of Twitter, it’s only natural they wonder what consumers are tweeting about. But Canadians on the platform are less interested in communicating via 280 characters and more focused on what they’re reading and watching. When it comes to TV-loving Twitter users, Canadians by and large are content consumers, rather than creators, says […]

Read More

Social Media – It’s Like 1999 Again

March 2nd, 2017 | Matthew Chung, Manager, Communications and Content

Today, social media remains, rightly, a top priority for marketers, but the rules of engagement on the major platforms are constantly evolving. As Gavin McGarry, ‎President at Jumpwire Media, put it, “It’s like 1999 again [when it became essential for brands to have a website presence]. Brands have to have a social media presence. And […]

Read More

Organic Matters: The Significance of the Humble Hashtag

September 22nd, 2015 | Jen Evans, Marketing Futurist

The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]

Read More