Tag: ThinkTV
4 ways behavioural science can make marketers more successful
April 14th, 2023 | ACA Team,
Many attempts to change behaviour fail because they’re not associated with a time, place or a specific motivation, but connecting a behaviour encourages change.
Read MoreTV Advertising: The Path To Profitability
October 17th, 2018 | ACA Team,
Turmoil and changes have defined the media landscape for the past decade or more. With the emergence of new forms of advertising, marketers are left to wonder what are the best channels to grow their brands and drive profitability.
At a recent ACA webinar, results from an extensive study about advertising effectiveness were shared by Kathy Gardner, Vice-President, Media Insights at ThinkTV.
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