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Reaching a target audience through a well-known personality is not a new tactic for marketers, but where influencer marketing may seem familiar, the tactical application of it is what differs significantly and can ultimately lead to the success or the demise of a campaign. EMarketer reported that 48% of brands plan to increase their influencer […]

There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world. […]

ACA Members, join our webinar Oct. 11 at 11:30 a.m. ET to get more insights into the 10th Annual Canadian Sponsorship Landscape Study. Just five years ago, many of those who study sponsorship – including myself – were preaching the need for every property to act like a jazz fest or a weekend concert or even […]