Tag: Technology
Is it any wonder there is so much confusion over marketing technology?
July 15th, 2014 | ACA Team,
By Darren Woolley, Founder, TrinityP3 One of the biggest challenges for marketers is how to embrace technology. As CMOs are seen to be bigger spenders on technology than their equivalent CIOs or CTOs, many marketers are struggling with the best approach to transforming their digital marketing to marketing in a digital age.
Read More