Tag: Tapped Mobile
Five Big CES Themes Marketers Need To Have On Their Radar
January 31st, 2018 | Jed Schneiderman, marketing, mobile and tech executive
Nothing like starting the year off with 170,000 of your closest friends at the Consumer Electronics Show (CES) in Las Vegas. For the 4th year in a row, I attended CES. You might be asking why would one need to attend an electronics show if you work in marketing and media? Well, there are several […]
Read MoreOn The Ground at C2: Design Thinking, Evolving Media and AI
June 1st, 2017 | Jed Schneiderman, President, Tapped Mobile
I was back at C2 (Commerce + Creativity Conference) this year for the first time in several years. It was a maze of people, interesting interactive exhibits and inspiring speakers. And set in beautiful old Montreal. While I could not attend all of the sessions and workshops, here were some of the things that caught […]
Read MoreConsumers Want To Run, Marketers Need To Clear The Obstacles
February 8th, 2017 | Jed Schneiderman, President, Tapped Mobile
Last month, I decided to shop for some running shoes – yes, in person! I went to my favourite store and selected two new pairs of shoes. The sales associate was super helpful and patient. I tried on several shoes in different colours and also different sizes. When I got to the cash, a different […]
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