Blog

By Jennifer Evans, Marketing Futurist Content marketing is an interesting beast on the marketing landscape. On the one hand, branded content is not exactly new – 93% of marketers are using content marketing as a tactic this year, according to Brafton, and for a relatively new discipline that’s a huge adoption number. Marketers will say […]

By Darren Woolley, Founder, TrinityP3 One of the biggest challenges for marketers is how to embrace technology. As CMOs are seen to be bigger spenders on technology than their equivalent CIOs or CTOs, many marketers are struggling with the best approach to transforming their digital marketing to marketing in a digital age.

This is the second article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first article: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. The first article I wrote on marketing technology focused on how an organization […]

Let’s stop the craziness.

After sitting on the sidelines attending a variety of industry conferences over the past five years and listening to more than one pundit state emphatically that companies don’t create brands customers do, it’s time to call balderdash.

Times have changed but brand creation has not. If companies have relegated the creation, management and nourishing of brands to consumers I’d argue they’re just plain lazy.

By Jorn Socquet, ‎Vice President, Marketing at AB InBev Innovation is easy. It sounds like a contradiction in terms, but with our key cultural principles at AB InBev (ABI) focused on creating a culture of entrepreneurship, hard work and consumer centricity (and we truly mean it), the result is a very fertile ground to develop […]

By Randy Scotland, ACA When Geoff Ramsey talks, smart marketers listen up ‒ with good reason. With his grip on the latest research trends and best practices, the chairman of eMarketer offers a rich understanding and big-picture perspective of the digital landscape and its impact on marketing and media. In the following interview, Ramsey, who […]