Tag: SqueezeCMM


How To Create Intentional Paths That Will Win Customers

January 31st, 2017 | Jen Evans, Marketing Futurist

There’s a concept called Flip My Funnel that the folks at Terminus are using well to promote and explain the concept of account-based marketing. It’s compelling because it turns the idea of lead-generation on its head and says “stop spraying and praying. Rather, map and focus.” The data team at SqueezeCMM is in the process […]

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Organic Matters: The Slow Death of Organic

November 24th, 2015 | Jen Evans, Marketing Futurist

Organic social content engagement numbers are sinking. We started noticing the trend at SqueezeCMM in February and it’s been accelerating ever since. While there’s no real typical standard for organic-to-paid performance (it depends on factors such as the budget for paid, the target audience, and the size of the organic community), some numbers were shockingly […]

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