Tag: sports marketing
Over 135 days have passed since the declaration of the global coronavirus pandemic. It was just a few days earlier that the NBA took swift action suspending its season indefinitely due to safety concerns when a player tested positive for COVID-19 – how quickly things evolved from there. Since that time, we’ve witnessed thousands of live entertainment events around the world, and here at home, having no choice other than to postpone, cancel or shut-down permanently, leaving many questioning the future of live entertainment.
As the situation has evolved, discussion in the media around the industry and future fan and consumer behaviour has heated up…Read More