Tag: Sponsorship policy


Why you need a sponsorship policy. (Especially now.)

September 30th, 2020 | Francis Dumais, Associate, Elevent

While past financial crises barely made a dent in sponsorship expenditures (chiefly due to ongoing agreements), this pandemic has impacted the sports and entertainment industry like no other calamity in recent times. As shows, festivals and sports ground to a halt, many brands were obliged to axe activation and slash their budgets, ending decades of growth for the communication medium.

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