Tag: Simultaneous substitution


Davey Throws Flag On CRTC Decision

August 4th, 2015 | Matthew Chung, Manager, Communications and Content

ACA’s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC’s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in an op/ed in Media in Canada why a change to the regulations is a […]

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Super Bowl’s Super-mercials

March 10th, 2015 | Bob Reaume, ACA

What kind of crazy Alternate Advertising Universe just hit us? In one weird decision, the CRTC are out to make broadcasters and cable companies jump through hoops so that… wait for it…so that the people can see American TV commercials. On TV. During a TV show. I mean, as far as I can tell I […]

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ACA at CRTC ‘Let’s Talk TV’ Hearings

September 29th, 2014 | ACA Team,

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.

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