Tag: September/October 2014
Should Canadian marketers be more concerned about online ad fraud?
November 5th, 2014 | ACA Team,
By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]
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