Tag: Richard Musson
Q&A: Richard Musson On The Foundations For A Strong Brand
May 11th, 2016 | Matthew Chung, Manager, Communications and Content
ACA course instructor Richard Musson is an experienced marketer with a solid track record of building brands in developing markets while at Anheuser-Busch InBev. ACA spoke with Musson to better understand the factors marketers need to consider when building a brand. ACA: How would you define the term “brand leadership” today? Has it changed with […]
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