Tag: Responsible advertising
New program for OBA gives consumers more choice, makes advertisers more accountable
October 10th, 2013 | ACA Team,
By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.
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