The leadership team at Hotspex has been carefully monitoring the COVID-19 situation and after thoughtful consideration of the context, research respondents and client needs, has prepared the following guidance on conducting market research during the crisis. These are guidelines only and are not necessarily absolute truths.
Our field partners are informing us that survey demand (clients fielding projects) and supply (respondents participating) are holding steady, with no loss of response quality. Our own experiences fielding online research remains unaffected – including fielding in China at the peak of the crisis, which likely bodes well for fielding in the coming weeks elsewhere in the world…Read More
I recently wound up a 90-minute conference call only to be informed that a decision was made to not do the pre-concept research we’d been discussing over the past week. The reason? There was no budget (again) and the client didn’t see the value. This got me thinking (as many of those kinds of calls […]Read More
By ACA Staff The ACA recently published a report from a survey we conducted on purpose marketing, which explored the importance and success of this form of marketing according to Canadian marketers. Part of the Marketer’s Pulse report series, the survey polled 52 senior Canadian marketers representing a cross section of industry sectors and MarCom […]Read More
By Alyson Gausby, Consumer Insight Lead, Microsoft Canada Our world is changing. If the last decade was defined by our hunger for new technologies, the next will be defined by our need for more human connections. Our infatuation with technology is starting to mature and we’re expecting more from our technology and devices, as well […]Read More