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Consumers aren’t shopping for cars the way they used to, so automotive manufacturers and dealerships need to adapt their marketing strategies.

At a recent ACA webinar, “Understanding today’s Canadian automotive consumer,” Comscore Canada sales manager Richard Nathans said that while automotive shoppers still predominantly buy cars at dealerships, the internet has flipped the purchase funnel.

There’s a concept called Flip My Funnel that the folks at Terminus are using well to promote and explain the concept of account-based marketing. It’s compelling because it turns the idea of lead-generation on its head and says “stop spraying and praying. Rather, map and focus.” The data team at SqueezeCMM is in the process […]