Tag: Programmatic



On The Path To Programmatic Transparency

August 2nd, 2017 | Matthew Chung, Manager, Communications and Content

In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN.

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5 burning programmatic questions with Andrew Altersohn

June 8th, 2017 | Matthew Chung, Manager, Communications and Content

Programmatic is fast-becoming the dominant approach to buying digital media but many marketers remain in the dark about how their money is spent. On June 23, Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions, will speak at ACA’s Executive Forum at Corus Quay, sharing results of the study, Programmatic – Seeing Through the Financial Fog. ACA […]

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Three Steps You Can Take To Clear Up Confusion In Programmatic Buying

June 22nd, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

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Programmatic Perspectives: The Ad Blocking Hype is Overblown

October 22nd, 2015 | grantlericheen, Managing Director, Canada, TubeMogul

Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]

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The Promise of Programmatic TV in Canada

March 3rd, 2015 | grantlericheen, Managing Director, Canada, TubeMogul

Canadian TV debuted on September 6th, 1952, when CBC launched CBFT in Montreal and CBLT in Toronto. Some of the first advertisers were Ford, Campbell’s Soup, Westinghouse and Imperial Tobacco. Less than 10 years later, census data showed that 82.5% of Canadian households had TVs – more than had flush toilets. Even in 1996, 76% […]

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