Tag: Programmatic
Hitting Reset On The Digital Marketing Industry
November 2nd, 2017 | Matthew Chung, Manager, Communications and Content
Jason Kint from Digital Content Next on why the industry needed a cooperative digital advertising marketplace.
Read MoreOn The Path To Programmatic Transparency
August 2nd, 2017 | Matthew Chung, Manager, Communications and Content
In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN.
Read More5 burning programmatic questions with Andrew Altersohn
June 8th, 2017 | Matthew Chung, Manager, Communications and Content
Programmatic is fast-becoming the dominant approach to buying digital media but many marketers remain in the dark about how their money is spent. On June 23, Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions, will speak at ACA’s Executive Forum at Corus Quay, sharing results of the study, Programmatic – Seeing Through the Financial Fog. ACA […]
Read MoreThree Steps You Can Take To Clear Up Confusion In Programmatic Buying
June 22nd, 2016 | Joan Brehl, Vice President and General Manager, AAM
In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]
Read MoreProgrammatic Perspectives: The Ad Blocking Hype is Overblown
October 22nd, 2015 | grantlericheen, Managing Director, Canada, TubeMogul
Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]
Read MoreThe Promise of Programmatic TV in Canada
March 3rd, 2015 | grantlericheen, Managing Director, Canada, TubeMogul
Canadian TV debuted on September 6th, 1952, when CBC launched CBFT in Montreal and CBLT in Toronto. Some of the first advertisers were Ford, Campbell’s Soup, Westinghouse and Imperial Tobacco. Less than 10 years later, census data showed that 82.5% of Canadian households had TVs – more than had flush toilets. Even in 1996, 76% […]
Read More