Tag: podcasts
Everything Marketers Need To Know About Podcast Advertising
November 19th, 2019 | ACA Team,
Marketers that want to reach a receptive, affluent, urban audience should consider tuning in to podcasts.
At a recent ACA webinar, findings from The Canadian Podcast Listener 2019 study were shared by Jeff Vidler, president of Audience Insights, and Jeff Ulster, chief content and technology officer at The Podcast Exchange (TPX) and owner of Ulster Media.
The third annual study, which surveyed 3,000+ adult Canadians and 1,500+ monthly podcast listeners, aims to help marketers understand advertising opportunities in Canada’s podcast media sector.
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