Tag: podcasting


What brands need to know about podcasting, especially amid a pandemic.

January 26th, 2021 | Kiran Rana, Executive Producer, Podcasts, Globe Content Studio

COVID-19 has been a media disruptor, but podcasts have emerged as a relatively pandemic-proof way to reach a Canadian audience. As audio continues to explode in popularity, brands are eager to get into the space. But how do you know if a podcast is right for your company? How do you achieve your brand objectives without alienating listeners? And how do you pull it off during a global pandemic?

Here is what you should consider if your company is thinking of creating a podcast this year:

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How Marketers Can Tap Into The Popularity of Podcasts

April 17th, 2019 | ACA Team,

Podcasts are the talk to the town, and there’s a big opportunity for marketers to connect with audiences in this fast-growing medium. At a recent ACA webinar, Jeff Vidler, president of Audience Insights Inc., shared results from The Canadian Podcast Listener Study 2018, conducted in partnership with Ulster Media with the support of TPX (The […]

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