Tag: Persuasion in business

The Ultimate Guide to Persuasion for Marketers

July 15th, 2021 | Andres Lares, Managing Partner, Shapiro Negotiations Institute

Marketing experts understand that influencing is as much art as it is science; what many do not know is that there is a process to persuade others successfully. Whether you are writing persuasive copy or influencing someone internally for more support on a marketing initiative, the four steps outlined in my forthcoming book Persuade will make you more successful.

The process is as follows: Build Credibility, Engage Emotion, Demonstrate Logic, and Facilitate Action. Let’s take a closer look at each step.

Read More