Tag: Paul Neumann
How to make sure your research makes the cut
May 4th, 2015 | paulneuman, Partner at Synqrinus
I recently wound up a 90-minute conference call only to be informed that a decision was made to not do the pre-concept research we’d been discussing over the past week. The reason? There was no budget (again) and the client didn’t see the value. This got me thinking (as many of those kinds of calls […]
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