Tag: ooh

How Location Data has helped Transform Out-of-Home Advertising

November 18th, 2020 | Edith Gagné, Vice President, Programmatic Sales Operations, Broadsign

Out-of-home (OOH) advertising has undergone drastic transformation in recent years. The pairing of OOH with location data unlocked powerful tools that are contributing to the evolution and enrichment of the channel, particularly when it comes to granular audience targeting and measurement capabilities…

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How digital is transforming OOH

April 14th, 2015 | rosannecaron, President, OMAC/COMB

There’s no question that it’s harder than ever to grab people’s attention. Aided by technology (read: smartphones), consumers are constantly connected and able to research products, plan and make purchase decisions while on the go. With so much content coming at them, it has become easier to reject or ignore messages. But it turns out […]

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