Tag: Online behavioural advertising


Many Companies Joining Self-regulatory Program for OBA

May 20th, 2014 | ACA Team,

By Digital Advertising Alliance of Canada Since its launch over six months ago, the Canadian Ad Choices program has been successful in building business participation and consumer awareness. To date, over 50 companies have begun registration for the program, with many now licensed to use the Ad Choices icon in Canada. These include major Canadian […]

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Top of our agenda: 3 issues to watch in 2014

January 13th, 2014 | ACA Team,

By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]

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New Self-regulatory Program For Online Behavioural Advertising

September 5th, 2013 | ACA Team,

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.

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