Tips And Tricks For Engaging Out-Of-Home Audiences

June 22nd, 2017 | ACA Team,

Out-of-home advertising has a unique power in today’s digitally-connected universe: when done correctly, it’s impossible to ignore. At a recent ACA webinar, Jacques Major, Marketing and Communications Director at the Out-of-Home Marketing Association of Canada (OMAC), took attendees on a virtual tour of the globe to see some world-class out-of-home executions, and shared OMACs tips […]

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Why Brands Need To Be Part Of The Cultural Landscape

October 6th, 2016 | Tim Spencer, Semiotician & Cultural Analyst

This month, U.K.-based Tim Spencer, a semiotician and cultural analyst, will be speaking to the Out-Of-Home-Industry in Montreal and Toronto about the vital role OOH plays for brands today. In this post, he examines the shift from an era of “digital enchantment” to one of “Re-enchantment with the real” and its importance to marketers. As […]

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How Out-Of-Home and Mobile Drives Consumer Interaction

August 10th, 2016 | rosannecaron, President, OMAC/COMB

As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize mobile and OOH to interact with active people on the path-to-purchase – turning airports, shopping malls, bus shelters and subway/LRT stations into points of sale. For example, a 2014 comScore study of mobile owners revealed […]

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Q&A: How To “Future-Proof” OOH Advertising

November 19th, 2015 | Matthew Chung, Manager, Communications and Content

Digital and emerging technologies are both a boon and a bane to the OOH industry. The same tech that allows for never-before-seen executions through digital OOH also contributes to consumers being in a perpetually-distracted state. But Michael Trautmann, co-founder and CEO of German agency Thjnk, believes OOH is well-positioned to adapt. In fact he visited […]

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How digital is transforming OOH

April 14th, 2015 | rosannecaron, President, OMAC/COMB

There’s no question that it’s harder than ever to grab people’s attention. Aided by technology (read: smartphones), consumers are constantly connected and able to research products, plan and make purchase decisions while on the go. With so much content coming at them, it has become easier to reject or ignore messages. But it turns out […]

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