Tag: Olympics
[Forecasting 2017]: Embrace The “Trinity of Sponsorship”
December 19th, 2016 | brentbarootes, President and CEO, Partnership Group

As the industry prepares to turn the page on another year marked by massive changes, ACA is asking the experts to predict the trends they think will disrupt 2017. First in the series was Stephan Argent of Argedia Group, with his forecast for agency search management, followed by 361 Degrees partner Veronica Holmes, identifying top […]
Read MoreThe (real) value of a marketing alliance
March 25th, 2014 | ACA Team,

By Simon Cazelais, Partner and Vice-President, Account Services, Bleublancrouge The Olympic period is always very interesting for the sponsorship world. For brands that want to establish mobilizing messages on a global level, clearly associate a spokesperson with their companies and, most of all, derive tangible results from their alliances, the Olympics are a unique learning […]
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