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By Digital Advertising Alliance of Canada Since its launch over six months ago, the Canadian Ad Choices program has been successful in building business participation and consumer awareness. To date, over 50 companies have begun registration for the program, with many now licensed to use the Ad Choices icon in Canada. These include major Canadian […]

By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]