Tag: Nielsen


The Top Five Findings From Nielsen’s Digital White Paper

July 11th, 2017 | Dale King, Nielsen Canada

Nielsen recently released the 4th edition of its Digital White Paper, which provides insights and best practices to maximize media investment. Dale King, Director of Client Services at Nielsen Canada and her colleague Josh Hopson will lead a deep dive into the data July 12 at an ACA Webinar. Here, Dale provides the top five takeaways […]

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Five Big Findings From Nielsen’s Research On The Canadian Consumer

November 8th, 2016 | Matthew Chung, Manager, Communications and Content

Nielsen recently released its Insights 2016 Report, which provides a 360-degree view of the Canadian consumer. ACA sat down with Dale King, Director of Client Services at Nielsen Canada, to discuss the report’s findings and the top takeaways from it. Dale and her colleague Stephen Schnier, Client Service Representative, Nielsen Media, Canada, presented all of […]

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