Tag: Multicultural Marketing
The Ethnic Connection: An untapped opportunity for Canadian marketers
July 30th, 2014 | ACA Team,
by Howard Lichtman, Partner & Co-Founder, Ethnicity Multicultural Marketing + Advertising What is truly remarkable about Canadian marketers is that while corporations have made major efforts to understand “the Quebec connection”, and allocated the resources to reaching out to that market, they have not applied the same rationale, resources or process to ethnic consumers. One […]
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