Tag: Most Influential Brands
PC Optimum has landed a top-10 spot in The Most Influential Brands study for the first time. The Loblaw’s loyalty program is the only Canadian brand in the top 10.
“It is very difficult for local brands to obtain and retain a top 10 ranking, and so when we do see a Canadian brand in the top 10, it is really special,” said Steve Levy, COO at Ipsos, at a virtual event on February 2nd.
Levy said a series of “sincere and caring” emails to members from Galen Weston during the pandemic helped strengthen trust in the brand. PC Optimum is also more than a rewards program and is tied to health and wellness, he added.
Now in its tenth year, The Most Influential Brands study is conducted by the Association of Canadian Advertisers (ACA) and Ipsos, in partnership with Publicis and the Globe Media Group. It evaluates 100 brands on five dimensions: trustworthiness, presence, being leading edge, corporate citizenship and engagement. This year, a sixth dimension was added to reflect the help and caring brands showed during COVID.Read More
In a packed room of almost 400 marketers at The Globe and Mail Centre in Toronto this month, Steve Levy, COO at Ipsos, unveiled the Most Influential Brands in Canada of 2019.
“They are dominant, persuasive, important and prominent. They go beyond simply being a brand, as they possess the exceptional ability to connect with Canadian consumers,” explained Levy of the brands that made the list.
Now in its 9th year, Ipsos Most Influential Brands study was conducted in 16 countries and evaluated over 100 brands. A representative sample of almost 35,000 people worldwide were polled, with 6,000 of those being Canadian.
Here are the top ten Most Influential Brands in Canada of 2019:Read More