Tag: mobile location-based data


How Location Data has helped Transform Out-of-Home Advertising

November 18th, 2020 | Edith Gagné, Vice President, Programmatic Sales Operations, Broadsign

Out-of-home (OOH) advertising has undergone drastic transformation in recent years. The pairing of OOH with location data unlocked powerful tools that are contributing to the evolution and enrichment of the channel, particularly when it comes to granular audience targeting and measurement capabilities…

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