Tag: Microsoft
The Magical Mix That Makes These Brands So Influential
April 5th, 2018 | ACA Team,
This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]
Read MoreDigital Trends: Microsoft’s latest research uncovers consumers’ lofty expectations of brands
April 2nd, 2014 | ACA Team,
By Alyson Gausby, Consumer Insight Lead, Microsoft Canada Our world is changing. If the last decade was defined by our hunger for new technologies, the next will be defined by our need for more human connections. Our infatuation with technology is starting to mature and we’re expecting more from our technology and devices, as well […]
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