Tag: Media Rating Council
Worried About Viewability, Fraud And Safety? An Audit Could Help
May 24th, 2018 | ACA Team,
Despite its explosive growth over the last decade, digital advertising still lacks the shared data and standardized metrics of television. Everyone can agree if a TV spot ran in the second break of a certain show. There is no such certainty with where, when or who sees digital advertising. And that can be a huge […]
Read More3 Ways To Clean Up Digital Media
November 22nd, 2017 | ACA Team,
The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]
Read MoreWhy A Major Hurdle To Mobile Ad Investment Just Got Easier To Clear
September 19th, 2016 | danatoering, Managing Director, TubeMogul
The “year of mobile” isn’t a real thing. Remember how 2010, ’11, ’12, ’13 and ’14 were all supposed to be the year of mobile? One need only look at this year’s major news stories as evidence that the way that we consume and produce media has irrevocably changed: every year for the foreseeable future […]
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