Tag: Media measurement
In this blog article, Arundati Dandapani of the Canadian Research Insights Council (CRIC), discusses some of the challenges and opportunities of cross-platform audience measurement. On September 21, 2021 the CRIC is hosting a free webinar called The Future of Cross-Platform Audience Analytics, at which the ACA’s VP, Media Policy and Marketing Capabilities, Judy Davey, will be speaking, alongside other thought-leaders.
A Fragmenting Media Insights Landscape
Researchers and brands grappling with “audience measurement” are often struck by the methodological differences between self-report diaries (where consumers reported their radio listening and television viewing habits in diary entries) and the passive measurement of media consumption behaviour with devices installed in people’s homes. While the medium might be the message for most brands or insight marketers, consumers don’t really care about the make and shape of content so long as it gives them what they need.Read More
The latest ACA Executive Forum brought together three speakers with fascinating insights about the increasingly intertwined worlds of television and digital marketing. Brands are facing the same dilemmas — how can digital measurement be used to gather data about consumers’ TV viewing habits? Which data sets are best, and how should one measure effectiveness? These […]Read More
By Joanne Van der Burgt, Ipsos MediaCT You’ve likely heard the classic words uttered over a century ago by John Wanamaker, a department store mogul and pioneer of marketing: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” How far we’ve come! Whether television, radio, out-of-home, social […]Read More