Tag: Media buying process
3 Steps to Tackle Fraud in Digital Advertising
June 15th, 2015 | Joan Brehl, Vice President and General Manager, AAM
We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]
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