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We’re a lean and mean operation here at the ACA, but we’ve recently expanded our team to include a new Manager, Communications and Content. Matthew Chung joins from Brunico Communications, and his depth of experience reporting on the MarCom industry – as Editor of Media in Canada and, prior to that, as News Editor of […]

Transparency (or the lack of it) in programmatic buying was the elephant in the room last week at Marketing magazine’s AD-Vantage Programmatic Trading Conference. And Ian Hewetson, VP of Client Services for ad server and demand-side platform Eyereturn Marketing, made sure to address it during his morning keynote session.

“You’ve got a lot of different players in almost every single programmatic buy,” Hewetson (pictured, right) told a packed room on Tuesday March 31 at the Bram and Bluma Appel Salon in the Toronto Reference Library. “You’ve got the site, the supply-side platform (SSP), the exchange, a demand-side platform (DSP), maybe you have a verification vendor, maybe you’ve got third-party data in there, and an agency trading desk too.