Tag: martech stack

The Case for a Research Tech Stack

May 19th, 2020 | Steve Mast, President and Chief Innovation Officer, Delvinia

In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In fact, chiefmartec.com says that in 2011 there were about 150 marketing solutions – today they are tracking over 7,000 technology solutions. These martech solutions support all aspects of marketing functions, from content development to marketing […]

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