Blog

By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. With the advent of the internet, brand marketing has morphed into a complex fast-paced continuously evolving art and science. Marketing and IT, two very different disciplines and skill sets, if properly synergized can help deliver extraordinary brands. This article will analyze the ways that today’s […]

By Susan Charles, ACA The September/October 2013 ACA Marketer’s Pulse Report focuses on marketing innovation. It explores the innovation culture within Canadian companies, for their strategic initiatives, organization structure and budget commitments.

By Doria Rahmani, Éditions infopresse The 4th RDV Commandite (in French), the annual sponsorship conference organized by Infopresse took place recently in Montreal. During the event, David Pontbriand, partner at Substance Stratégie, presented Focus on major issues, the results of an exclusive joint survey on current and emerging industry trends conducted among 21 sponsorship marketing experts

By Jorn Socquet, ‎Vice President, Marketing at AB InBev Innovation is easy. It sounds like a contradiction in terms, but with our key cultural principles at AB InBev (ABI) focused on creating a culture of entrepreneurship, hard work and consumer centricity (and we truly mean it), the result is a very fertile ground to develop […]

By Jessica Yared, ACA The Ontario government is seeking advice on the recommendations contained in The Healthy Kids Strategy report, delivered by the Healthy Kids Panel in March 2013. The Association of Canadian Advertisers will be involved in a series of consultations with the Ministry of Health and Long-Term Care this fall,

By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.