Tag: Marketing to New Canadians


The Importance Of Language In Marketing To New Canadians

February 24th, 2021 | Howard Lichtman, Partner and Co-Founder, Ethnicity Matters

As we turn the corner on COVID, where is your growth going to come from? Is it going to come from your existing clients organically? Are you going to be able to win market share from your competitors? Or can you find a “greenfield” opportunity to reach out to customers who may never have heard of your brand? If you’re interested in the third option, then you need to look at the newcomer opportunity.

The ethnic opportunity in Canada is already the size of the population of Quebec. But that snapshot of time is changing rapidly. Over the next three years, the Government will be welcoming 1.2 million permanent residents to our shores. You can add to that the 640,000 international students that grace our colleges and universities on an annual basis…

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