Tag: Marketing Technology


The Case for a Research Tech Stack

May 19th, 2020 | Steve Mast, President and Chief Innovation Officer, Delvinia

In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In fact, chiefmartec.com says that in 2011 there were about 150 marketing solutions – today they are tracking over 7,000 technology solutions. These martech solutions support all aspects of marketing functions, from content development to marketing […]

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Marketing technology: Omnichannel marketing and the power of technology

March 10th, 2014 | ACA Team, Association of Canadian Advertisers

This is the third article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first and second articles: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing and Define and prioritize IT and marketing objectives in seven steps. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. […]

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Define and prioritize IT and marketing objectives in seven steps

January 20th, 2014 | ACA Team, Association of Canadian Advertisers

This is the second article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first article: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. The first article I wrote on marketing technology focused on how an organization […]

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