Tag: Marketing Strategy
The Rising Tide of Cricket in North America: A Golden Opportunity for Brands
June 4th, 2024 | Jason Harper, Senior Account Director for Sports and Strategic Initiatives, Ethnicity Matters
By building strategic partnerships via Cricket, brands can make the most of the game to establish themselves in a sponsorship market that has yet to be fully exploited.
Read MoreFour Key Takeaways from a Media Internalization Journey
November 24th, 2022 | raphaelmetterrothan/charles beaulieu, Raphaël Metter-Rothan, Media Director, Desjardins/ Charles Beaulieu, Partner and Chief Innovation Officer, Glassroom
More than five years into our media transformation, it was right time we began to look at the things we’ve learned, the gains we’ve made and the challenges we’ve faced. With this article, we wanted to share our key takeaways from the past five years.
Read MoreDefine and prioritize IT and marketing objectives in seven steps
January 20th, 2014 | ACA Team,
This is the second article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first article: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. The first article I wrote on marketing technology focused on how an organization […]
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