Tag: Marketing & information technology
Marketing technology: Omnichannel marketing and the power of technology
March 10th, 2014 | ACA Team,
This is the third article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first and second articles: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing and Define and prioritize IT and marketing objectives in seven steps. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. […]
Read MoreDefine and prioritize IT and marketing objectives in seven steps
January 20th, 2014 | ACA Team,
This is the second article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first article: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. The first article I wrote on marketing technology focused on how an organization […]
Read MoreMarketing and IT, unlikely partners in the delivery of extraordinary brand marketing
November 19th, 2013 | ACA Team,
By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. With the advent of the internet, brand marketing has morphed into a complex fast-paced continuously evolving art and science. Marketing and IT, two very different disciplines and skill sets, if properly synergized can help deliver extraordinary brands. This article will analyze the ways that today’s […]
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