Tag: Marketing Associations
ACA’s Year in Review
December 30th, 2013 | ACA Team,
By Jessica Yared, ACA Some called 2013 the year of digital, and they wouldn’t be wrong. We saw this reflected in the creation of the Digital Advertising Alliance (DAAC), concerns with video-on-demand (VOD), the Canadian debut of ComScore’s comprehensive online measurement system, and most recently, the new anti-spam legislation (CASL). Digital or not, it’s been […]
Read MoreACA’s New Board of Directors
November 8th, 2013 | ACA Team,
The Association of Canadian Advertisers (ACA) is pleased to announce its new Board of Directors, following its Annual General Meeting held on November 5, 2013. After 6 years as the ACA’s Chair, Dominique De Celles is stepping down to pursue
Read MoreNew program for OBA gives consumers more choice, makes advertisers more accountable
October 10th, 2013 | ACA Team,
By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.
Read More