Tag: Market research


Why Online Sample Source Matters: Not All Panels Are Created Equal

March 11th, 2020 | edmorawskien, President & COO, Angus Reid

In today’s digital world, online panels are a cost-effective and often essential method of gathering data through online surveys for primary research purposes. One defines the characteristics of the population one wishes to understand (the “universe”) and number of respondents appropriate for the objectives at hand and a survey is launched targeting said sample. For example, a sample of a few hundred Canadians will give marketers an answer that is representative of the country. Unfortunately, things are not so simple and the process is increasingly fraught with danger…

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