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On a night when the best campaigns from Canada’s advertising and communications community took centre stage, the industry paused to pay tribute to a woman whose efforts have helped cultivate consumer trust in advertising.

For more than 21 years, Linda Nagel has helped strengthen and transform advertising self-regulation in Canada. It’s not the kind of work that usually wins awards, but every Canadian marketer and advertiser has benefited from her efforts. For Nagel’s distinctive impact on the practice of marketing communications in Canada, the outgoing President of Advertising Standards […]

Marketers who sign off on sexist ads not only run the risk of annoying and angering consumers, but of missing sales targets too, according to new research from Advertising Standards Canada. According to the 2016 Consumer Perspectives On Advertising report, 67% of Canadians say they are less likely to buy a product from an advertiser […]