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Impressions have been marketers’ favourite KPI to measure advertising campaign efficiency for just about forever. The number of impressions your campaign received will tell you if it worked, right? Wrong, says Yan Le Roux, Managing director, France, Integral Ad Science. Speaking to an audience of marketers at ACA’s recent roundtable event in Montreal, he declared […]

Digital advertising is the most measureable media available today. But all too often we see campaigns being measured by an ad metric rather than focusing on what matters most – the impact of a campaign on an actual business objective. In the thousands of campaigns that clients buy through our eyedemand DSP every year, the […]