Tag: Kantar Vermeer
How To Build A High-Powered Insights Engine
October 20th, 2016 | Matthew Chung, Manager, Communications and Content
Operational skill once conferred competitive advantage; now it’s table stakes. The new source of advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else. At ACA’s October 4 Executive Forum, Mario Simon, CEO of Kantar Vermeer, shared fresh research into customer centricity, revealing that today’s fast-growing brands turn troves […]
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