Tag: Jessica Yared
Should Canadian marketers be more concerned about online ad fraud?
November 5th, 2014 | ACA Team,
By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]
Read MoreMarketer’s Pulse: Media transparency deemed important but remains elusive for marketers
June 18th, 2014 | ACA Team,
By Jessica Yared, ACA Last week the ACA hosted a 3-hour executive forum on digital media transparency, verification and auditing, with an equal mix of marketers, agency and media folks in attendance. That players from all sides attended, illustrates just how important the topic is these days.
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