Tag: Jen Evans


How To Answer The Most Important Question About Content

October 11th, 2017 | Jen Evans, Marketing Futurist

It’s much harder to find a nonfiction book in a library than a fiction book. Why? Because the author is the main search element in fiction, books are usually arranged alphabetically by author last name, sometimes by title. This makes finding what you’re looking for relatively simple if you know some basic information. Sometimes, fiction […]

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8 Key Questions About Community Dynamics

June 28th, 2017 | Jen Evans, Marketing Futurist

There are lots of problems with content marketing, like any new (but not that new) discipline that shows results but gains popularity ahead of expertise and wisdom. One of the biggest problems is answering – what. What do I produce? How? What should it be about, how should we package it? What should it look […]

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How content, community and analytics will take over business

May 25th, 2017 | Jen Evans, Marketing Futurist

Peter Drucker said everything is either marketing or innovation. With digital, the new saying could be that all marketing is content. And it’s not just marketing. We marketers are actually late to the game. Think about the amount of content being created for training, education and HR (as in best practices, not employees) that goes […]

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The Practical, Data-Driven Persona Approach you can Use Right Now

September 12th, 2016 | Jen Evans, Marketing Futurist

The persona is a much-vaunted, much-maligned tool in digital marketing, helping marketers to define their audience. But most persona programs fall short for four major reasons: They’re fictional They don’t reflect the overall composition of the audience They aren’t data driven They don’t practically translate into marketing campaigns If your personas are not based on […]

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Search Marketing Is Only As Good As Its Infrastructure

May 3rd, 2016 | Jen Evans, Marketing Futurist

It is not easy finding non-fiction books in a library and it would be completely impossible if there weren’t a system in place to categorize the books based on subject matter. Substitute “finding non-fiction books in a library” for “finding content on the web” and you have a sense of the problem. The web has […]

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