Tag: Jed Schneiderman

Five Big CES Themes Marketers Need To Have On Their Radar

January 31st, 2018 | jschneiderman, President, Tapped Mobile

Nothing like starting the year off with 170,000 of your closest friends at the Consumer Electronics Show (CES) in Las Vegas. For the 4th year in a row, I attended CES. You might be asking why would one need to attend an electronics show if you work in marketing and media? Well, there are several […]

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How To Use Mobile To Bridge On And Offline

September 27th, 2017 | jschneiderman, President, Tapped Mobile

This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]

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Consumers Want To Run, Marketers Need To Clear The Obstacles

February 8th, 2017 | Jed Schneiderman, President, Tapped Mobile

Last month, I decided to shop for some running shoes – yes, in person! I went to my favourite store and selected two new pairs of shoes. The sales associate was super helpful and patient. I tried on several shoes in different colours and also different sizes. When I got to the cash, a different […]

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