Tag: Jed Schneiderman
Five Big CES Themes Marketers Need To Have On Their Radar
January 31st, 2018 | Jed Schneiderman, marketing, mobile and tech executive
Nothing like starting the year off with 170,000 of your closest friends at the Consumer Electronics Show (CES) in Las Vegas. For the 4th year in a row, I attended CES. You might be asking why would one need to attend an electronics show if you work in marketing and media? Well, there are several […]
Read MoreHow To Use Mobile To Bridge On And Offline
September 27th, 2017 | Jed Schneiderman, marketing, mobile and tech executive
This is a case of “have you ever” – hope you are happy to play along. Have you ever walked into a store, held up your phone to a retail clerk, showed them a photo and said (or maybe even barked), “Can I get one of these”? Or have you ever stood in a store, […]
Read MoreConsumers Want To Run, Marketers Need To Clear The Obstacles
February 8th, 2017 | Jed Schneiderman, President, Tapped Mobile
Last month, I decided to shop for some running shoes – yes, in person! I went to my favourite store and selected two new pairs of shoes. The sales associate was super helpful and patient. I tried on several shoes in different colours and also different sizes. When I got to the cash, a different […]
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