Tag: Instagram

How To Create A More Effective Influencer Marketing Strategy

June 14th, 2018 | ACA Team, Association of Canadian Advertisers

Influencer marketing is seeing meteoric growth: 63% of marketers increased their influencer marketing budget from 2016 to 2017; and 40% will increase it again this year, according to Harvard Business Review (2018). However, many marketers still struggle to get their strategies right. At a recent ACA webinar, Cathy Fernandes, CEO of Jones Media, shared advice […]

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Social Media – It’s Like 1999 Again

March 2nd, 2017 | Matthew Chung, Manager, Communications and Content

Today, social media remains, rightly, a top priority for marketers, but the rules of engagement on the major platforms are constantly evolving. As Gavin McGarry, ‎President at Jumpwire Media, put it, “It’s like 1999 again [when it became essential for brands to have a website presence]. Brands have to have a social media presence. And […]

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Organic Matters: The Significance of the Humble Hashtag

September 22nd, 2015 | Jen Evans, Marketing Futurist

The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]

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